Ice. Custard. Happiness. It’s a simple, straightforward Promise. And one Rita's works hard to make good on. Every day. In every location. With every Guest.

Mission

Everyone has a calling in life. At Rita’s, they involve serving up heaping helpings of their one-of-a-kind happiness.

Cool University

They don’t think of it as training so much as taking great people, teaching them the art of happiness, and letting them loose on the world.